How can small dealers increase foot traffic effectively?

In house financing or a financial company to back the sales with good interest rate. Same thing. Then get a good repo company lined up.

24yr veteran dealer. As someone else above-mentioned, your own website. Craigslist has made a bit of a resurgence for us here. Marketplace works well if you don’t mind filtering thru lowballers & flippers. Cargurus was really hot for awhile, but it’s tailed-off & it’s expensive. The market is constantly changing. Good luck!

Craigslist is still relevant. Marketplace is full is prospects but full of flippers. I would focus on clean pics, a personal connection with the cars so you can explain them more. Learn about them so you can talk about them.

Surprisingly, craigslist. I’m a new dealer as well, no lot, and as far as CAC, craigslist has sold 2 cars for a CAC of $12.50 lol

Offerup has been pointless, Facebook boosted only seems to attract people that live outside the US.

I just started running Facebook ads, and it’s generating a decent amount of leads, but unfortunately they’re mostly people looking for other types of units and buy here pay here, so It’s going to take some more testing to get the quality/accuracy up, but it’s very promising results.

I have a lot of friends with small independents who have this exact problem. I recommend using cost effective tools to ensure your lead funnel stays full. Ensure anyone doing sales is actively branding themselves online and once shoppers enter the funnel, communication quickly is a necessity or you’ll lose them unless you have a car they really want. There are various tools my friends and I use for this. Happy to send over a list of tools we’ve reviewed and rated for this kind of thing. lmk