Should I start selling cars priced over $15k for better profit?

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May 30, 2025 at 7:27 pm #2393 Reply
Emmanuel
Currently debating if I should transition into more expensive cars, I sell cars anywhere from $3k to $15k not so much $10k and up but I do here and there, the money is there but there’s better profit margin on cars $15k and up, they take longer to sell but doesn’t mean I can’t have both categories, I offer finance and warranties.
Any advice from my more experienced dealers?
May 30, 2025 at 7:28 pm #2394 Reply
Christopher
No no no! I’ve sold cars my whole life. Sold $1200 cars and $150k cars, boats and RV. The magic number in this current market is under $10 and STILL offer financing to those customers as well.
If you’re looking to scale UP scale up in volume not price. Other comment is right if you’re selling more expensive cars the customers going to want to see a more expensive office and a nicer location, you’ll still need volume, so you’ll need space.
All adding up to over head increase, and that will just eat into your extra profit.
So, I keep about 30 cars 80% under $10k and life is good.
May 30, 2025 at 7:28 pm #2395 Reply
Ohana
My friend is a high-end dealer. Cash only or bank financing but does offer warranties to purchase. He does everything right.
The only downside side is when you purchase on a green light for 25,000 and the next week it blows up. Bigger losses.
May 30, 2025 at 7:29 pm #2396 Reply
Justin
To sell more expensive cars, you’ll need a good location.
Also, you need to be able to offer financing, that’s where the money is.
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